The Products: Print Materials

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With the hope of further engaging WIC participants in the program, we developed materials to distribute and display in the one place participants had in common – WIC clinics.

• Brochures served as an informational tool for WIC participants.  The brochure describes the changes to the supplemental food program for those already enrolled in WIC.  The brochure works to reposition the program, utilizing the new branding and campaign slogan. Brochures were also printed and distributed in Spanish.
• Bulletin Boards highlighted the new food options for WIC participants and encouraged WIC participants to speak with their nutrition educator.
• Posters alerted WIC participants to the new food options and encouraged moms and moms-to-be to find out more about the WIC program. Posters were also printed and distributed in Spanish.

While the main goal of campaign materials was to further engage existing WIC participants, it was also important to build wider awareness of the WIC program and its recent changes, as well as deconstruct any negative perceptions of WIC.  To reach the general public, we turned to the roads they drive on, the stores they shop in, and the local newspapers they read.

• Billboards were hung in multiple counties across the state, along heavily trafficked highways within our target markets where billboard space was available. 
• One-Sheets were posted in and outside of WIC-participating mom and pop (convenience) stores where people shop for their groceries and other needs.
• Newspaper Ads were distributed to WIC offices for their submission into community newspapers.  These ads were designed to be personalized so that each WIC office could include their own event information.

Next: Public Service Announcements

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