One of the best things about ringing in a new year is that we can look back on the previous year with a wiser eye to evaluate all of the goods and bads that made up the past 365 days. On an individual level, we can assess whether 2012 was an overall good, bad [...]
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This month, I’m discussing the P’s and T’s of online engagement. Our final one today: looking at awareness campaigns that are true. It may go without saying, but online awareness campaigns must be 100% true in order to be effective. In an age where statistics and fact checking is a quick Google search away, [...] This month, I’m discussing the P’s and T’s of online engagement. Up today: awareness campaigns that are passionate. Anyone can jot out a status update on Facebook or retweet on Twitter about something they vaguely feel is a good cause. It happens thousands of times a day, across all social media platforms. And you [...] This month, I’m discussing the P’s and T’s of online engagement. Up today: awareness campaigns that take advantage of timely events. Late last year, a fad briefly swept Facebook – users were asked swapped out their profile picture and replace it with one of a cartoon they enjoyed as a child. In [...] This month, I’m discussing the P’s and T’s of online engagement. Up first: awareness campaigns that create a personal connection. You’ve all seen them. Probably more than once. They’re the dreaded (and dreadful) cookie-cutter awareness campaigns that aim to inspire action and instead just give you déjà-vu. On Facebook – the current nexus for [...] When it comes to the power of the internet and online communities to change lives, I’m a true believer. There’s a world of difference, though between meaningful actions and meaningless ones, however. Social media activity is, as usual, a prime bellwether. On any given day, my Facebook news feed has links to advocacy campaigns, [...] If you’ve been paying attention to the media landscape over the past few years, it will come as absolutely no shock that blogs have become core news outlets. Some, such as the Huffington Post, Gawker and BoingBoing, draw millions of readers and are among the most highly-visited sites on the internet. It’s natural then, [...] The other day, the social networking giant Facebook.com announced that it will be rolling out a robust improvement to the messages function for its users. This new Facebook tool will allow users to receive emails, chat and text messages and internal Facebook messages at a unified dashboard. This means that users will be able [...] |
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