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… make sure your “friends” aren’t carrying saws. While we may never know why the Susan G. Komen For the Cure Foundation reversed its outrageous decision to stop funding breast cancer screening programs at Planned Parenthood centers, I have to believe that internal disunity played a major role. While any organization puts itself in [...] For the next several days, we’re examining the process of branding a new initiative – everything from picking a name to developing a logo. It’s a challenging and rewarding process that yields some of the most visible and memorable products Douglas Gould and Company creates. Feel free to share your branding experiences in the [...] This month, I’m sharing my five strategies for productive media relations. Last but certainly not least is building relationships with media. While the days of coffee and lunch with reporters are no longer regular practice and reporters are constantly being shifted from one beat to another, relationship building is still crucial to media relations [...] This month, I’m sharing my five strategies for productive media relations. The fourth is to always remember the visuals. Remembering the visuals is a strategy that can leave a lasting impression on your audience and move them to action. As they say, “A picture’s worth a thousand words”. In some case, a picture can [...] This month, I’m sharing my five strategies for productive media relations. Next up is: telling a good story. We all react to compelling stories. As you monitor media coverage, you will begin to notice the components that great stories share including: • a strong set-up – such as a challenge or problem • human [...] This month, I’m sharing my five strategies for productive media relations. My second strategy is working in advance. Being ready to seize a moment of opportunity to secure coverage is crucial to realizing your media relations goals for 2011. Anticipating and preparing materials and a rough pitch as well as training your spokespeople in [...] The Douglas Gould and Company team recently arranged for the local ABC evening news to air a story on the Women’s Community Revitalization Project in Philadelphia (WCRP). The story focused on how WCRP transforms blighted, vacant land into affordable housing, community and green space for low income women and their families. The coverage they [...] |
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