How to Engage Bloggers

Implementing Blogger Outreach: Points to Remember

Pay close attention to the main online groups that concentrate on your issue; often there is a core audience that is at the center of the conversation.

Know which bloggers within those central groups are the likely messengers.

Incorporate your messages into the current discussions that are taking place. Since discussions in the blogosphere occur around broad subjects, there is an opportunity to view your messaging within the context of the dominant discussions already taking place. Doing so helps online groups understand the relevancy of your work.

Post comments – It's important to have ongoing dialogue with bloggers and to keep up with what’s on their radar. Post comments on issues that you think the blogger covered well and offer additional perspective that may also be of interest to the blogger.