What We Do

We craft messages. We create meaningful images. We build communities. We make sure the right stories are heard.

But we always ask “to what end?”

Strategy is the beating heart of everything we do for and with our clients. Who do we need to reach to make the changes we seek? How can we direct action? Of the multitude of activities and tactics available, which ones best suit the clients’ mission, expertise, budget and scope?

These are the core questions that we seek to answer with in-depth analysis and objective research that often includes the latest techniques in message testing, opinion research and media analysis. We can help by bringing thoughtful and creative tools to shape comprehensive public education campaigns that inform and mobilize people to take action. This is where our passion meets our know-how.

And it’s how we want to help you.

Some recent examples of the change we’ve helped our clients create include:

Building clear strategies and focused materials for a multi-state initiative to increase educational attainment for adult workers
Rolling out new nutrition guidelines for pregnant and breastfeeding women and their infants with an emphasis on partnership for preventive health via a multi-media statewide visibility campaign

Improving student access and success in community colleges in multiple states

Creating a template for a national public education campaign to create awareness and demand for palliative care

Spearheading multiple efforts to increase arts education in public schools

Framing for the public the complex work of systems change for improved youth and community development

Mobilizing media coverage for the fifth anniversary of Hurricane Katrina

Changing policies towards LGBT people in leading Protestant denominations

Revealing Medicare as a model for reform during the 2009-10 health care overhaul

Providing research and strategic advice for children’s advocates to ensure they tell effective stories that mobilize their constituents

Helping to brand and promote New York City’s early education initiative
Promoting awareness of a digital library of more than 1 million free books for use by blind and dyslexic readers