Douglas Gould and Company is a strategic communications firm dedicated to helping progressive nonprofit organizations and foundations use communications tools to advance important causes.


Media Analysis

To make change you have to understand the moment. Do the people we need to engage and reach comprehend our issues? How can we get people to take action and inspire them to change their world if we fail to see how — and indeed if — our issues are understood?

Nonprofit organizations and foundations need information to master the current media landscape in order to move forward. We conduct in-depth media analyses to map how issues are being framed by print, broadcast and online sources. We identify the news hooks that are used, where stories appear, who’s being quoted and determine how coverage could be improved. Our media analyses entail taking a slice of coverage from a set timeframe using local and national outlets across the country. We classify and analyze the coverage to identify possible opportunities for our clients, and we make strategic recommendations to help them effectively disseminate their messages.

Over the past several years, online media has become an integral way that issues are communicated worldwide. From websites and blogs and to social networking and microblogging sites like Twitter, more and more Americans get their news online. We have responded to the rapidly changing media landscape by incorporating detailed media analyses of which online outlets are covering our clients’ issues. We track issues as they emerge and track their progress across the internet. Through this process, we can create up-to-the-minute recommendations that help our clients craft messages that reach all their constituents.

Recent media analyses have focused on issues ranging from religion to immigration. Some of our media analyses are available for download in our resources section.

Recent Clients

Internews Europe

Internews Europe is an international organization working towards independent media, freedom of information and free expression around the globe. Douglas Gould and Company was commissioned by Internews Europe to research media coverage of children's rights in India, Kenya and Brazil. DG&Co. analyzed content from sample TV, newspaper and radio outlets, as well as traffic across social media tied to child rights policy and violations in each country.

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Child Advocacy 360

Child Advocacy 360 News Network is an independent, nonprofit service that offers the latest news and insights on children's welfare and rights, with a particular focus on the struggle to conquer abuse and neglect. Together with the Topos Partnership, DG&Co. completed a truly groundbreaking survey for the Child Advocacy 360 Foundation focused on the use of storytelling to mobilize advocates around children's issues.

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TCC Group America's Voice Education Fund

America’s Voice Education Fund (AVEF) is a national nonprofit organization that fights for comprehensive immigration reform. The fund’s goal is to create the public momentum for reforms that will transform a dysfunctional immigration system into an effective and just system. Douglas Gould and Company collaborated with non-profit consultants from TCC Group on an evaluation project for AVEF.

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Ford Foundation – For Economy that Works for All

The Ford Foundation’s For Economy that Works for All initiative helps people who care about building an economy that works for all Americans – one that provides profit to business owners and stable jobs with adequate pay and benefits to employees. DG&Co. provided technical assistance and coordination for the initiative, which included media analyses, online advocacy toolkits and training materials.

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Pathfinder International

Pathfinder International is an international nonprofit that focuses on reproductive health, family planning, HIV/AIDS prevention and care, and women and girls empowerment. Douglas Gould and Company conducted media research, developed supporting messages and provided ongoing strategic communications guidance for the organization.

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