Media Placement

To make change you must first capture people’s attention. Visibility in consumer media helps our clients rise up to the surface and prime their audiences for further education and engagement. But for our clients’ ambitious social goals, just getting someone’s name spelled right in ink or pixels doesn’t cut it. Our focus on media placement that illuminates and motivates makes us people who think “what you know” is still more important than “who you know.”

Douglas Gould and Company uses its knowledge of current issues in combination with a keen understanding of the media to secure high-level local, national and international media placements for our clients. We develop detailed plans with specific media targets, identify the best time to present the issue to reporters and clarify how messages should be positioned to meet the specific interests of each journalist. Then we do the leg work to execute this plan, often making use of the many contacts we have developed through the years. Our recent media placement work has been conducted for a range of nonprofit and public interest organizations.

Recent Clients

Cool Culture

Cool Culture, a nonprofit that encourages low-income families to seize the limitless learning opportunities in New York City's arts and cultural institutions, was looking to better communicate their work to key audiences. DG&Co. created a cohesive communications plan that includes redefined messages, and recommendations for media outreach and online communications to educate and engage the public on Cool Culture’s programs and activities.

Accelerating Opportunity

Accelerating Opportunity: A Breaking Through Initiative is a multi-state collaboration that seeks to reform adult basic education in the United States. Through an innovative combination of basic skills and occupational training, it is giving adult learners the skills they need to secure family-sustaining employment. The initiative is supported by ground-breaking coalition of funders including the Bill & Melinda Gates Foundation, the Joyce Foundation, the W.K. Kellogg Foundation, the Kresge Foundation and the Open Society Foundations.

Center for Medicare Advocacy

The Center for Medicare Advocacy is a legal-rights organization that works to advance fair access to comprehensive Medicare coverage and quality healthcare for the elderly and the disabled. CMA provides high-level legal analysis, education and advocacy on behalf of Medicare recipients nationwide.

Mississippi Center for Justice

Mississippi Center for Justice is a nonprofit, public interest law firm that pursues social justice across racial and economic lines for all Mississippians, working tirelessly on a range of issues from payday lending to recovery from environmental disaster. Douglas Gould and Company worked to highlight MCJ’s leading role in social justice efforts as well as shed light on relief and recovery work that needs to be done in Mississippi.

Women's Community Revitalization Project

The Women's Community Revitalization Project is a community development organization that works with low-income women and their families in Philadelphia. WCRP develops housing and neighborhood facilities; provides supportive services; advocates for policy change; and honors leadership, dignity, and equity in Philadelphia's communities.

Seed Savers Exchange

Seed Savers Exchange strives to save North America's diverse, but endangered, garden heritage for future generations by building a network of people committed to collecting, conserving and sharing heirloom seeds and plants, while educating people about the value of genetic and cultural diversity.

Universal Health Foundation of Connecticut – SustiNet Health Partnership

SustiNet is Connecticut’s innovative approach to securing affordable access to quality health care. It is a unique state strategy to expand access to quality health care coverage for Connecticut residents.

Emily Hall Tremaine Foundation LD Project

The Emily Hall Tremaine Foundation is a private foundation that focuses its grant-making in the areas of art, the environment and learning disabilities.

ArtsRising

ArtsRising is a collaborative initiative led by a partnership between Philadelphia Education Fund, Public Citizens for Children and Youth and Fleisher Art Memorial. Its mission is to improve and expand equitable access to arts education for all children in the Greater Philadelphia Region so that youth are better engaged in school and in their community, persistent through high school graduation, and prepared for post secondary opportunities and for the 21st Century Workforce.

Community College Research Center

The Community College Research Center is the leading independent authority on the nation’s more than 1,200 two-year colleges. Based at Columbia University, CCRC's mission is to conduct research on the major issues affecting community colleges and contribute to the development of practice and policy that expands access to higher education.

Corporation for a Skilled Workforce

The Corporation for a Skilled Workforce wants to ensure stability and good job opportunities for the American worker. Through community innovation and cultivating business talent, CSW helps governments, businesses and communities create jobs.

Ford Foundation - Religion and Culture: Meeting the Challenge of Pluralism Initiative

The Religion and Culture: Meeting the Challenge of Pluralism Initiative was a multi-year effort to educate the public about the role of religion in public life.

Internet Archive

The Internet Archive is an Internet library that is based in San Francisco, California. Founded in 1996, its mission is to offer permanent access for researchers, historians, scholars, people with disabilities and the general public to historical collections that exist in digital format.

Kentucky Community & Technical College System

The Kentucky Community & Technical College System comprises 16 colleges across 68 campuses in Kentucky. Its mission is to provide affordable and accessible quality education to Kentucky residents.

Living Cities

Living Cities is a philanthropic collaborative based in New York City and Washington, DC. Made up of 22 of the world's largest foundations and financial institutions, Living Cities strives to improve the lives of low-income people living in urban areas.

Morehouse School of Medicine’s Center of Excellence on Sexual Health

The Center of Excellence on Sexual Health is an institute at the Morehouse School of Medicine in Atlanta, Georgia. Its mission is to strengthen public health through promotion of national public discussion of sexual health issues, provide forums and assistance to leaders of divergent viewpoints in building agreements on controversial issues of public health policy regarding sexual health, and provide education to improve the sexual health of the American people.

National Center for Children in Poverty

The National Center for Children in Poverty is a public interest research organization based at New York City's Columbia University. NCCP's research aims to aid policymakers and the general public, thereby improving economic security, increasing child development and creating stronger families.

National Parks of New York Harbor Conservancy

National Parks of New York Harbor Conservancy is a private partner of the National Parks of New York Harbor. Its mission is to preserve and promote the cultural, historical, and environmental legacies and wonders of New York Harbor.

The Religious Institute (Westport, CT)

Founded in 2001, the Religious Institute is a multi-faith organization dedicated to advocating for sexual health, education, and justice in faith communities and society. The Religious Institute has emerged as the national leadership organization working at the intersection of sexuality and religion.