Douglas Gould and Company is a strategic communications firm dedicated to helping progressive nonprofit organizations and foundations use communications tools to advance important causes.

mediaplacement

Media Placement

To make change you must first capture people’s attention. Visibility in consumer media helps our clients rise up to the surface and prime their audiences for further education and engagement. But for our clients’ ambitious social goals, just getting someone’s name spelled right in ink or pixels doesn’t cut it. Our focus on media placement that illuminates and motivates makes us people who think “what you know” is still more important than “who you know.”

Douglas Gould and Company uses its knowledge of current issues in combination with a keen understanding of the media to secure high-level local, national and international media placements for our clients. We develop detailed plans with specific media targets, identify the best time to present the issue to reporters and clarify how messages should be positioned to meet the specific interests of each journalist. Then we do the leg work to execute this plan, often making use of the many contacts we have developed through the years. Our recent media placement work has been conducted for a range of nonprofit and public interest organizations.

Recent Clients

Center for Medicare Advocacy

The Center for Medicare Advocacy is a legal-rights organization that works to advance fair access to comprehensive Medicare coverage and quality healthcare for the elderly and the disabled.The Douglas Gould and Company team has been working diligently with the Center for Medicare Advocacy to generate national media coverage around their important legal settlement in Medicare policy.

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Ford Foundation – Religion and Culture: Meeting the Challenge of Pluralism Initiative

The Religion and Culture: Meeting the Challenge of Pluralism Initiative was a multi-year effort to educate the public about the role of religion in public life. DG&Co. provided a suite of services for the initiative, including spokesperson training for scholars and activists, resource development and national media placements. 

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Cool Culture

Cool Culture, a nonprofit that encourages low-income families to seize the limitless learning opportunities in New York City's arts and cultural institutions, was looking to better communicate their work to key audiences.  Douglas Gould and Company created a cohesive communications plan that includes redefined messages, and recommendations for media outreach and online communications to educate and engage the public on Cool Culture’s programs and activities.

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Internet Archive

The Internet Archive is an Internet library that is based in San Francisco, California. The Archive recently launched a program that more than doubled the number of books available to print-disabled people of all ages. As part of the launch, the Douglas Gould and Company team developed a media strategy and campaign to promote the new service and raise awareness about the Internet Archive’s book drive.

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Women's Community Revitalization Project

DG&Co. facilitated the launch of The Campaign to Take Back Vacant Land – a citywide collaboration dedicated to fighting blight among low-income women and their families in Philadelphia. Through our work, we promoted The Women's Community Revitalization Project's concrete plans to develop a community land trust.

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Kentucky Community & Technical College System

The Kentucky Community & Technical College System comprises 16 colleges across 68 campuses in Kentucky. Douglas Gould and Company helped develop and launch a statewide advocacy campaign, which included in-depth interviews with stakeholders, spokesperson and advocacy training, and providing a framework for attaining media placements.

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Seed Savers Exchange

Seed Savers Exchange strives to save North America's diverse, but endangered, garden heritage for future generations by building a network of people committed to collecting, conserving and sharing heirloom seeds and plants, while educating people about the value of genetic and cultural diversity. Douglas Gould and Company developed a strategic communications plan, a successful online membership campaign and extended high-level coverage of SSE to national outlets.

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Living Cities

Living Cities is a philanthropic collaborative based in New York City and Washington, DC. Douglas Gould and Company created a strategic communications plan, planned a series of events aimed at seeking input on a new urban policy agenda for the U.S. and galvanizing support that would significantly expand the scope of investment. DG&Co. also procured media placements for Living Cities surrounding the events.

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Emily Hall Tremaine Foundation LD Project

The Emily Hall Tremaine Foundation is a private foundation that focuses its grant-making in the areas of art, the environment and learning disabilities. DG&Co. reengaged this long-time client to develop and implement a communications strategy to enhance understanding of learning disabilities through the results of recent opinion research.

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Morehouse School of Medicine’s Center of Excellence on Sexual Health

The Center of Excellence on Sexual Health is an institute at the Morehouse School of Medicine in Atlanta, Georgia. Douglas Gould and Company secured media placements for the first-ever Wounded Warriors conference, which brought attention to the traumatic brain injuries of veterans of the Iraq and Afghanistan wars and their effects on sexual health.

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ArtsRising

ArtsRising is a collaborative initiative led by a partnership between Philadelphia Education Fund, Public Citizens for Children and Youth and Fleisher Art Memorial. Its mission is to improve and expand equitable access to arts education for all children in the Greater Philadelphia Region.Douglas Gould and Company developed a strategic communications planfor ArtsRising, secured media placements and provided online engagement supports.

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National Parks of New York Harbor Conservancy

National Parks of New York Harbor Conservancy is a private partner of the National Parks of New York Harbor. Douglas Gould and Company procured media placements for the Harbor Conservancy's summer walking tours, fall boat tours and special events in local radio and television networks as well as major daily newspapers.

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Community College Research Center

The Community College Research Center is the leading independent authority on the nation’s more than 1,200 two-year colleges. Douglas Gould and Company secured media placements for CCRC in major trade and top-market national daily newspapers, improved online engagement tools, including a series of podcasts, and wrote full-length speeches for CCRC's spokespersons.

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Universal Health Foundation of Connecticut – SustiNet Health Partnership

SustiNet was Connecticut’s innovative approach to securing affordable access to quality health care. Douglas Gould and Company assisted the SustiNet board and the Universal Health Foundation to create a strategic communications plan, messaging and a phased-in public education campaign that would engage internal constituents and mobilize local advocates.

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Corporation for a Skilled Workforce

The Corporation for a Skilled Workforce wants to ensure stability and good job opportunities for the American worker. Douglas Gould and Company helped the Corporation frame and disseminate a study of Hispanic adult workers in community colleges.

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