Online Engagement

As Americans turn to the internet more and more to get information on everything from health care to politics, tools for online engagement have become a critical part of any communications campaign. Tools like social media, email advocacy, and online petitions are key ways that progressive nonprofit organizations build political capital and forge an emotional bond with their supporters.

At Douglas Gould and Company, we work with nonprofit organizations and foundations to create the online engagement tools and campaigns they need to sustain advocacy, advance causes, raise funds, promote programs and engage with their constituents. Because the online world is constantly evolving, we stay abreast of the latest techniques and trends to ensure a truly supportive environment for both the organization and its constituents. Our current online engagement strategies can include:

Local, state and national advocacy campaigns
Email marketing and online newsletters
List and community building
Constituent feedback mechanisms including online surveys
Integrated multimedia campaigns including animation, video and audio
Social media strategy and content

Recent Clients

Keep Arts In School

KeepArtsInSchools.org is the most active online community for local arts education advocates. Our community of advocates, parents, thought leaders and communicators believe that all children deserve a great well-rounded education. We also know that learning in and through the arts should be a vital component of all public schools for every student -- no matter where they live.

Carnegie Corporation of New York

The Carnegie Corporation of New York is a philanthropic organization that is dedicated to making "real and permanent good in this world" through its programs including international peace and security, urban and higher education, higher education in Africa and Eurasia, democracy and civic education, and its Islam Initiative.

Center for Medicare Advocacy

The Center for Medicare Advocacy is a legal-rights organization that works to advance fair access to comprehensive Medicare coverage and quality healthcare for the elderly and the disabled. CMA provides high-level legal analysis, education and advocacy on behalf of Medicare recipients nationwide.

Seed Savers Exchange

Seed Savers Exchange strives to save North America's diverse, but endangered, garden heritage for future generations by building a network of people committed to collecting, conserving and sharing heirloom seeds and plants, while educating people about the value of genetic and cultural diversity.

Pennsylvania Commission for Community Colleges

The Pennsylvania Commission for Community Colleges is a nonprofit organization whose primary purpose is to represent the interests of the state’s 14 community colleges. Its mission is to provide open access, focus on student goal attainment, make education affordable and highlight the needs of local and regional communities.

Ford Foundation - For Economy that Works for All

The Ford Foundation’s For Economy that Works for All initiative was designed to help people who care about building an economy that works for all Americans - one that provides profit to business owners and stable jobs with adequate pay and benefits to employees.

Americans for UNFPA

Americans for UNFPA champions the health and dignity of the world's women. Founded in 2005, Americans for UNFPA build moral, political and financial support for UNFPA, The United Nations Population Fund, across the United States.

Arcus Foundation

The Arcus Foundation is dedicated to the both the preservation of the world's great apes and their habitats and working for LGBT rights. Their dual role as conservationist and supporters of social justice sheds the light on two under-funded areas.

ArtsRising

ArtsRising is a collaborative initiative led by a partnership between Philadelphia Education Fund, Public Citizens for Children and Youth and Fleisher Art Memorial. Its mission is to improve and expand equitable access to arts education for all children in the Greater Philadelphia Region so that youth are better engaged in school and in their community, persistent through high school graduation, and prepared for post secondary opportunities and for the 21st Century Workforce.

CEDAW Task Force

The CEDAW Task Force of the Leadership Conference on Civil and Human Rights is leading a coalition effort to engage in outreach and education about the U.S. ratification of CEDAW. CEDAW, or the Convention on the Elimination of All Forms of Discrimination Against Women, is an agreement that was adopted in 1979 by the United Nations General Assembly and affirms principles of fundamental human rights and equality for women around the world.

Center for Arts Education (NY)

The Center for Arts Education’s mission is to stimulate and sustain quality arts education program as an essential part of every child’s K-12 education in New York City’s public schools.

Community College Research Center

The Community College Research Center is the leading independent authority on the nation’s more than 1,200 two-year colleges. Based at Columbia University, CCRC's mission is to conduct research on the major issues affecting community colleges and contribute to the development of practice and policy that expands access to higher education.

Ford Foundation’s Integrating the Arts and Education Initiative

Douglas Gould and Company designed and maintained KeepArtsInSchools.org - a project of the Ford Foundation's Integrating the Arts and Education Reform initiative. An online resource, it provides parents and arts advocates with online toolkits, the latest research on arts education and tips on how to create online petitions and write letters to editors and policymakers.

National Association for State Community Services Programs

National Association for State Community Services Programs is a Washington, DC-based nongovernmental organization that administers and provides assistance to states' Community Block Service Grant (CSBG) and Weatherization Assistance Program (WAP) initiatives.