Douglas Gould and Company is a strategic communications firm dedicated to helping progressive nonprofit organizations and foundations use communications tools to advance important causes.

strategicdevelopment

Strategic Communications Plans

Strategic communications planning is the heart of our work. To make change, you have to be able to articulate your goals, your role in solving problems and why people should care.

Our most productive client relationships often begin with a research-based strategic communications plan to identify goals, key messages and effective messengers, as well as sharply defined activities that offer a compelling platform for visibility.

For most strategic communications plans, our process includes:

  • In-depth, one-on-one interviews with key senior staff, key stakeholders and board members
  • A media review of the major issues the organization addresses, including any media coverage of the organization
  • An audit of written and web-based materials
  • An analysis of the relevant political and media climates
  • Creation of strong, finely honed messages
  • Development of a comprehensive set of communications activities and an estimated budget for implementation
  • Suggestions for additional services to maximize success, such as media training or communications campaigns

Our most experienced staff direct the process and present the finished product to the client. Ample time is always afforded for explanation and questions, and strategic communications plans are structured and shared in a way that builds buy-in from organizational leaders.

Our communications strategies always start with great messaging and move to specific tactics and tools. Often, DG&Co. staff implements part or all of the completed strategic communications plan, but our clients retain full control over the recommendations and their implementation.

Recent Clients

Training for Health Equity Network

This leading a global movement to transform health professional education is primarily focused in low-income or disadvantaged communities around the world. The organization works to ensure the health and safety of children and families worldwide by transforming the education of health professionals. DG&Co.'s work involved message development and spokesperson training.

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Literacy Information and Communication System

Literacy Information and Communication System (LINCS) is a national professional development system spearheaded by the Department of Education’s Office of Vocational and Adult Education. A strategic partner in LINCS’s renewal, DG&Co. developed targeted messaging, communication materials, outreach activities and a corresponding timeline to engage audiences in the program.

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Origins Project

Dr. Lawrence Kraus, best selling author and theoretical physicist, founded the Origins Project at Arizona State University in 2008. Working in partnership with our colleagues Washburn Carmichael, Douglas Gould and Company was hired to create a multi-year strategic communications and development plan for the project.

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Science Friday

Science Friday is a weekly science talk show, broadcast live over public radio stations nationwide. Working with Washburn Carmichael, Douglas Gould and Company assisted in the development of a communications and fundraising plan for Science Friday and its education and outreach arm, the Science Friday Initiative.

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The Rappaport Family Foundation

The Rappaport Family Foundation develops and supports innovative ways to engage and support California’s community college students in progressive civic engagement activities. Douglas Gould and Company developed a communications strategy to help the Foundation reach and persuade potential funders to join the civic engagement initiative to organize community college students.

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Jobs for the Future

Jobs for the Future identifies, develops and promotes new education and workforce strategies to help communities, states and the nation compete in a global economy. DG&Co. created a new adult basic education initiative and developed a strategic communications plan with a message platform to reach key audiences.

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Physicians for Human Rights (PHR)

PHR is an independent, nonprofit organization founded on the idea that health professionals, with their specialized skills, ethical duties, and credible voices, are uniquely positioned to stop human rights violations. DG&Co. has proudly supported PHR to develop and launch a progressive campaign to promote "medical neutrality" – the formal protection of medical personnel working in conflict zones.

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Women's Community Revitalization Project

DG&Co. facilitated the launch of The Campaign to Take Back Vacant Land – a citywide collaboration dedicated to fighting blight among low-income women and their families in Philadelphia. Through our work, we promoted The Women's Community Revitalization Project's concrete plans to develop a community land trust.

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Louisiana Community and Technical College System

The Louisiana Community and Technical College System (LCTCS) works to improve the quality of life of the state's citizens through educational programs offered through the community and technical colleges. DG&Co. developed a strategic communications plan and branding campaign that connects the economy, the public good and the community to five LCTCS colleges.

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J.A. and Kathryn Albertson Foundation

DG&Co. developed a strategic communications plan for this philanthropic organization dedicated to educational reform in Idaho. Through its initiatives, the foundation funds scholarships for college-bound students and partners with junior high and high schools around the state to ensure young Idahoans embark on some form of post-secondary education.

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Community Resource Exchange

Community Resource Exchange (CRE) is a nonprofit management consulting firm that makes New York City's nonprofit organizations effective in fighting poverty and advancing social justice. Douglas Gould and Company led strategy sessions with key stakeholders of the firm to develop a strategic communications plan structured around CRE’s goals to enhance public outreach, capacity building, and client engagement.

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Joyce Foundation - Shifting Gears Initiative

The Joyce Foundation's Shifting Gears Initiative aims to improve access to higher education and workforce development skills for workers in five Midwestern states. Douglas Gould and Company has provided strategic communications support and spokesperson and advocacy training to Shifting Gears grantees and worked with the Joyce Foundation to effectively communicate the impact of its work.

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Center for Law and Social Policy

On the local, state, and national level, The Center for Law and Social Policy (CLASP) develops, provides research for, and actively promotes policies that improve the lives of low-income people. DG&Co. provided tailored messaging, media outreach and branding materials, to kick off a groundbreaking initiative in adult education called the Alliance for Quality Career Pathways.

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Seed Savers Exchange

Seed Savers Exchange strives to save North America's diverse, but endangered, garden heritage for future generations by building a network of people committed to collecting, conserving and sharing heirloom seeds and plants, while educating people about the value of genetic and cultural diversity. DG&Co. developed a strategic communications plan, an online membership campaign and conducted media outreach.

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California Competes

California Competes is a project sponsored by Rockefeller Philanthropy Advisors, Inc. that develops non-partisan and financially pragmatic recommendations to improve policies and practices in California higher education. DG&CO. conducted a series of activities to capture early findings that would inform an advocacy and communications strategy.

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California Leadership Alliance for Student Success

The California Leadership Alliance for Student Success (CLASS) Initiative seeks to focus attention on leadership strategies and policies that must be central in California’s effort to increase successful outcomes for community college students. Douglas Gould and Company providedstrategic communications supportto an initiative to improve student success in 13California community colleges.

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Cool Culture

Cool Culture, a nonprofit that encourages low-income families to seize learning opportunities from NYC arts and cultural institutions, was looking to better communicate their work to key audiences. DG&Co. created a cohesive communications plan that included redefined messages, recommendations for media outreach and online engagement.

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American Friends Service Committee

This Nobel Peace Prize co-recipient was founded to foster understanding and reconciliation through economic development, food security and education on public issues, based on the guiding principles of the Quaker faith. We conducted a strategic communications research project to strengthen AFSC's effectiveness in recruiting and mobilizing advocates. 

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The New Jersey Council of County Colleges (NJCCC)

The New Jersey Council of County Colleges is a not-for-profit organization that provides statewide leadership for the advancement of New Jersey’s 19 community colleges. Douglas Gould and Company provided strategic communications support and developed an advocacy campaign to boost student success aimed at state policymakers and external partners.

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Universal Health Foundation of Connecticut – SustiNet Health Partnership

SustiNet was Connecticut’s innovative approach to securing affordable access to quality health care. Douglas Gould and Company assisted the SustiNet board and the Universal Health Foundation to create a strategic communications plan, messaging and a phased-in public education campaign that would engage internal constituents and mobilize local advocates.

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