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Resources
Douglas Gould and Company has produced a variety of original research and resources to support the work of advocates addressing a number of issues including:
Arts Education
Focus Group Research Findings Parents for the Arts 
April 2009
Douglas Gould and Company commissioned research on behalf of the Ford Foundation to propel advocacy for arts in schools and arts integration. This advisory includes our findings and provides messages for empowering parents to speak out in favor of arts learning.
Focus Group Research Findings "Arts-Active" Parents
September 2006
On behalf of Douglas Gould and Company, the FDR Group convened six focus groups with arts-active parents to develop a personality profile. The findings were used to inform a communications strategy for arts-active parents.
Media Paints Art in Fading Light
September 2005
A media analysis commissioned by the Education Commission of States (ECS) highlights key themes and recommendations for projecting a more favorable image of arts education through the media. The central finding is that arts education is portrayed in today's media as disappearing from public school classrooms across the country, particularly as more emphasis is placed on standardized testing.
Mobilizing Support For Integrated Arts Education: National Opinion Research Findings
June 2005
A summary of recommendations for building a constituency for integrated arts education in public schools that advocates can use to improve their communications efforts.
Fact sheet of National Opinion Research Findings
(For Mobilizing Support for Integrated Arts Education)
June 2005
Integrating the Arts: Full Report and Executive Summary
March 2005
This report discusses the results of six focus groups. The goal of the research was to inform message strategies concerning the integration of the arts throughout elementary, middle and high school curricula across the country.
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Community Colleges
Bridges to Opportunity for Underprepared Adults: A State Policy Guide for Community College Leaders
2008
This timely publication by the Ford Foundation provides concrete policy and practice guidance for community colleges systems, stakeholders and advocates for low-income workers and their families.
Make the Case for California Community Colleges
We recently worked with Harris Interactive and the Neimand Collaborative on statewide opinion research and message development in California that resulted in a primer for community college advocacy. The primer offers messages that advance the unique value of community colleges, especially in a time of unprecedented economic strife and consequent budget cuts.
Don't Let Downturn Get You Down
January 2009
Read Doug's commentary on the important role community colleges play in economic success published in Community College Times, from the issue dated January 16, 2009.
Expanding Opportunity: Communicating the Role of Community Colleges
September 2004
Douglas Gould and Company, with funding from the Ford Foundation, commissioned focus groups and survey research to learn how Americans perceive community colleges and how to raise the profile of these institutions.
Recommendations from Expanding Opportunity
September 2004
Summary of strategic recommendations on messages for use by community colleges to strengthen their public image and brand identity.
Web Cast of Expanding Opportunity Research 
September 2004
This online PowerPoint presents the results of the public opinion research.
Fact Sheet
September 2004
Facts from the national survey on community colleges.
National and State Surveys on Community Colleges (NM, MI, FL, NC, TX, VA,A,OH, LA)
August 2004
Questions and data from the national and state surveys among adults living in the U.S.
Release on Polling Report
October 2004
Press release distributed after the release of the national opinion research report.
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Economic Justice
Working Press
December 2006
This media analysis, funded by the Ford Foundation, highlights the progress made by advocates and others on how low wage work is presented. The analysis also identifies areas where improvements could be made.
For
an Economy That Works for All
2002–2006
This resource was developed to raise public awareness
about the barriers facing low-wage
workers. It is designed to build the communications capacities of
advocates who
fight on behalf of low-wage workers at the local level.
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Education Reform & No Child Left Behind (NCLB)
Fulfilling
the Promise of No Child Left Behind
April 2003
This is a
meta analysis of attitudes toward public education. Americans have
deep
reservations about the condition of public education and are willing
to support a
variety of reforms.
No
Community Left Behind
April 2003
This asks: will
society benefit from, or be harmed by, the transformation of public
education
through the No Child Left Behind Act?
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Foundations & Philanthropy
A
Survey of Foundation Communications Issues—Post September
11th,
September 2001
We surveyed 321 communications directors of America's premiere foundations to determine any changes in funding priorities resulting from the September 11th attacks.
The
Funder's Guide to Successful Media Investments for Social Change
1996
This serves as a
guide for the funding communities investing in public interest
media activities.
Truth
on the Sidelines: Philanthropy and Foundations in the Media
September 2003
This is an analysis of what policymakers and
opinion leaders learn about philanthropy
from the media.
Doug Gould was interviewed in the Fall 2004 issue of the Stanford Social Innovation Review about the findings of his study.
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Human Rights
Setting Priorities for Human Rights Communications in the United States
October 2006
by Breakthrough and Rebecca Lowell Edwards
A comprehensive report developed from a day-long meeting on June 28, 2006 that addressed communications strategies on human rights in the United States hosted by Breakthrough, with support from the US Human Rights Fund.
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Immigration
Immigration on the Air: A Scan of Broadcast News and Commentary Programming
Fall 2008
Broadcast coverage -- from 24-hour news channels to talk radio -- has played a central role in shaping the public discourse around immigration. We conducted a media analysis of broadcast coverage of immigration to take a close look at how the topic was treated by national radio and television news and commentary shows and on popular local stations in a few cities across the country.
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Learning Disabilities
Talking
Learning Disabilities
A
resource to help advocates frame their messages in ways that will
mobilize
support for children with learning
disabilities and enact helpful public policies.
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Medicare
Medicare Advocates Ready for Anticipated Legislation
January 8, 2007
PR Week highlights the on and offline efforts of The Center for Medicare Advocacy.
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Religion
Religion Media Analysis: A Study of Trends in Media Coverage
January 2008
The third in a series of media analyses funded by the Ford Foundation studying trends in the coverage of religion. Read how American media covered religious
topics and contributed to shaping public perceptions of religion.
Religion
and Culture: Meeting the Challenge of Pluralism
2004
A
resource guide developed for reporters who seek a wider range of
sources on the role of theology in shaping our lives, culture and responses
to problems
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