Advertising: Paid and Public Service

Effective ads in the right places often result in nationwide exposure for clients, boosting awareness of their critical work. Douglas Gould and Company creates and places focused issue advertising as part of comprehensive and integrated communications strategies.

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Recent examples include:

SalterMitchell (formerly Marketing for Change) created ads for Real Life Real Talk Rockland, an organization that works to promote open and honest conversation about sex and healthy relationships between parents and their teenagers. Douglas Gould and Company created the strategic media placement plan and placed all ads.

Ads appeared on Cablevision, billboards, buses, and flyers as well as in malls and movie theaters. Radio ads were placed on stations like WCBS-AM. Print ads were placed in publications including the Journal News, Hudson Valley Magazine, Hudson Valley Parent, Rockland Magazine, and others.

 

 

 

 

View a sample commercial spot below.

 

 

Douglas Gould and Company created ads to raise awareness about respectful relationships and about Rockland Family Shelter, using a message of inclusiveness because domestic violence affects same sex couples, heterosexual couples, and people of all races and ethnicities. We placed ads in Hudson Valley Inside Out, Rockland Community College's The Outlook, The Journal News and El Clarin.