Advertising: Paid and Public Service Issues

 

Effective ads in the right places often result in nationwide exposure for clients, boosting awareness of their critical work. Douglas Gould and Co. creates and places focused issue advertising (both paid and unpaid) as part of media advocacy strategies.

We recently created and placed public service ads for the NAACP Legal Defense and Educational Fund (LDF) to raise awareness about the unfulfilled promise of the landmark Brown v. Board of Education decision during the commemoration of its 50th anniversary in 2004. Ads have appeared in such publications as Time, Entertainment Weekly, Essence and Black Enterprise, and have generated nearly $1 million in free advertising to date (see the poject page for details).