Media Analyses

 

Non-profits and foundations need to understand the media landscape in order to gain a public forum to present critical issues. We conduct unique media analyses to identify messages being highlighted in the media and to see how existing coverage of an issue could be improved. Our analyses entail taking a “slice” of media coverage from a set time-frame, often in the top daily newspapers and magazines. We classify and analyze the coverage to identify possible opportunities for our clients, and we make strategic recommendations to help them effectively disseminate their messages.

Recent examples

Media Analysis of Broadcast Coverage of Immigration
Broadcast coverage -- from 24-hour news channels to talk radio -- has played a central role in shaping the public discourse around immigration. We conducted a media analysis of broadcast coverage to take a close look at how immigration was treated by national radio and television news and commentary shows and on popular local stations in a few cities across the country.

Religion Media Analysis: A Study of Trends in Media Coverage
The third in a series of media analyses funded by the Ford Foundation studying trends in the coverage of religion. Read how American media covered religious
topics and contributed to shaping public perceptions of religion.

 

 

Between A Rock and a Hard Place: An Analysis of Low-Wage Workers in the Media uncovered remarkable findings, showing that reporters were covering low-wage work with ingrained values and prejudices.