Media Analyses

 

Non-profits and foundations need to understand the media landscape in order to gain a public forum to present critical issues. We conduct unique media analyses to identify messages being highlighted in the media and to see how existing coverage of an issue could be improved. Our analyses entail taking a “slice” of media coverage from a set time-frame, often in the top daily newspapers and magazines. We classify and analyze the coverage to identify possible opportunities for our clients, and we make strategic recommendations to help them effectively disseminate their messages. One recent media analysis entitled “Between A Rock and a Hard Place: An Analysis of Low-Wage Workers in the Media” uncovered remarkable findings, showing that reporters were covering low-wage work with ingrained values and prejudices.