Message Development

 

At Douglas Gould and Co. our process of developing messages involves looking carefully at an organization’s expertise and its goals. We ask many questions in order to precisely identify who an organization wishes to reach and for what purpose. With that information in hand, we combine our knowledge of the issues, our skill in dealing with the media and our familiarity with various media markets to determine what organization spokespeople should say about an issue, how they should say it and to whom. Once we have developed the right messages, we carefully guide our clients through the process of using these messages to generate their desired outcomes.