Opinion Research

 

Before non-profit organizations invest resources in disseminating a particular message, they need to know that the message will resonate with the public and produce the desired outcomes. That’s why Douglas Gould and Co. tests messages through opinion research, in the form of both polling and focus groups.

We partner with outside opinion research firms that specialize in working with nonprofit organizations and foundations, directing the research plan to ensure that it gets at the issues most relevant to our clients’ work. For example, we held focus groups recently with current and potential donors of Population Connection (formerly ZPG) to help guide the organization through a name-change process (see the project page for details).