Strategic Communications Planning

Strategic communications planning is the heart of what we do at Douglas Gould and Co. Our long-term client relationships often begin with a research-based strategic plan to identify goals, key messages and effective messengers, as well as sharply defined communications activities that offer the client a compelling platform for visibility. For most strategic communications plans, our process includes:

• In-depth, one-on-one interviews with key senior staff, and often board members
• A media review of the major issues the organization addresses, including any media coverage of the organization
• An audit of written and web-based materials
• An analysis of the relevant political and media climates
• Creation of strong, finely honed messages
• Development of a comprehensive set of communications activities and an estimated budget for implementation
• Suggestions for additional services to maximize success, such as media training or communications campaigns

Our most experienced staff direct the process and present the finished product to the client. Ample time is always afforded for explanation and questions. Often, Douglas + Co. staff implement part or all of the completed plan, but it is the client's prerogative to use the recommendations as the client chooses.